RuffleButts & Rugged Butts

We create joyful looks for your special moments that we are so grateful to be a part of. Our prints are classic but not stuffy, playful but not childish, and always ready for fun.

When our founder couldn't find the perfect baby shower gift; a cute little diaper cover that was the staple of her own childhood wardrobe, she decided to make them herself. With one iconic addition - our signature ruffles.

Seventeen years later and trusted by over 1 million parents, we continue to curate collections of joyful children's clothing perfect for life's special moments.