Neverland+Co. provides a brand experience beyond children’s clothing. It hearkens to a time families dressed in their Sunday finest, beautiful window displays created core memories to be shared decades later, girls twirled in skirts, imagined and real, while boys soared with arms outstretched to destinations both near and far; all within a magical boutique of sailboats, ice cream carts, gold-gilded mirrors and hot-air balloons.

Neverland+Co. carries a curated collection of exclusive, quality children’s clothing lines for newborns to 14 years old, from play to party and every adventure in between.

Visit our enchanting boutique in beautiful Door County.

Featured Brands

Like children, it’s hard to pick a favorite. So many sweet things we love about each, but if we had to name a few.

  • 🧭✨ Molo… Made for Wandering into Wonder 🌿🌟

    As the air turns crisp and autumn begins painting the world in its richest colors, Molo invites little explorers to step into a season filled with imagination, discovery, and beautifully unexpected style. 🍁🌾

    Rooted in the belief that childhood should always come first, Molo creates clothing on children’s terms—pieces designed for wandering woodland paths, gathering golden leaves, exploring pumpkin patches, and finding a little everyday magic wherever the season leads. Every design offers the freedom to move, play, dream, and express a personality entirely their own.

    Known for its imaginative prints, artful color combinations, and unmistakable Scandinavian edge, Molo brings a fresh sophistication to children’s fashion. 🎨✨ Bold patterns mingle with cozy autumn layers, transforming practical everyday pieces into extraordinary little statements.

    Yetfully designed and made to keep up with real childhood, each piece balances comfort, function, and lasting quality—ready for crisp morning adventures, windswept afternoons, and all the wonderfully wild moments in between. 🍂

    Playful. Fearless. Wonder-filled. That’s the Molo way. 💫

  • ✨🍂 Discover the Wonder of Rylee + Cru 🍂✨

    Rylee + Cru captures the cozy, colorful wonder of childhood with warm autumn hues, timeless silhouettes, and hand-illustrated prints that look as though they have tumbled straight from an enchanted fall storybook. 🎨🍁🦊 Every collection brings art and imagination together, creating pieces that are playful, beautifully polished, and ready for wherever the season may wander.

    Can you hear it? The crunch, crunch, crunch of leaves beneath little boots… the giggles floating through the apple orchard… and the whisper of a crisp autumn breeze calling everyone outside to play. 🍎🥾🍂 From pumpkin-patch adventures and woodland treasure hunts to cinnamon-cider afternoons and cozy fireside snuggles, these charming pieces are made for collecting childhood memories. 🎃🧺🌾☕️

    Think rich earth tones, dainty florals, cozy knits, gentle plaids, and delightfully unexpected details—all thoughtfully designed for mixing, matching, layering, and playing the day away. 🌿🤎✨

    With a focus on comfort, quality, and effortless style, Rylee + Cru pieces are made to be explored in, twirled in, dreamed in, loved in, and passed down. Soft, beautifully understated, and sprinkled with seasonal wonder—it is childhood wrapped in the warm, golden magic of fall. 🍂✨🐿️🤎

  • ✨🇪🇸 Discover the Magic of Mayoral 🇪🇸✨

    For more than 80 years, Mayoral has brought the beauty of Spanish design to childhood, creating timeless clothing with exceptional craftsmanship and thoughtful attention to every delightful detail. Family-owned and rich in tradition, this beloved brand has perfected the art of designing children’s clothing that feels every bit as wonderful as it looks. 🤍🧵✨

    Each collection blends distinctive European charm with modern versatility, offering beautifully coordinated pieces for everyday adventures, family gatherings, picture-perfect moments, and life’s most memorable celebrations. Premium fabrics, comfortable fits, and quality construction allow little ones to move, play, twirl, and explore with ease—while sophisticated colors and charming details give every outfit an effortlessly polished finish. 🍂🌿🧸

    Mayoral also looks thoughtfully toward the future through its #ecofriends initiative, incorporating more responsible materials, innovation, circularity, and sustainable practices throughout its processes. It is a meaningful commitment to caring for both children and the beautiful world they will inherit. 🌎🌱♻️

    With styles thoughtfully created for babies, children, and older kids, Mayoral grows alongside them through every magical stage. It is approachable luxury made for real childhood—beautifully designed, wonderfully wearable, and chosen to be loved again and again. ✨🤎🌿

1 of 3

Visit our store in Sturgeon Bay

We are located within The Marketplace, at 58 North 3rd Avenue, amongst other quality artisans, women's clothiers, home decor, furniture and design boutiques. Formerly a century-old department store, this beautiful space brings you back to a time of ornate displays and magical storefront windows; the perfect setting for our fantastical children's clothier filled with hot air balloons, a sailboat, books and all the things your littles and bigs need for their next adventure. 

Hours:

  • Monday: 10am - 5pm
  • Tuesday: 10am - 5pm
  • Wednesday: 10am - 5pm
  • Thursday: 10am - 5pm
  • Friday: 10am - 5pm
  • Saturday: 10am - 5pm
  • Sunday: 10am - 3pm

*Contact us for a PRIVATE shopping experience at 920-724-1265

We'd be HAPPY to help you shop!