Neverland+Co. provides a brand experience beyond children’s clothing. It hearkens to a time families dressed in their Sunday finest, beautiful window displays created core memories to be shared decades later, girls twirled in skirts, imagined and real, while boys soared with arms outstretched to destinations both near and far; all within a magical boutique of sailboats, ice cream carts, gold-gilded mirrors and hot-air balloons.

Neverland+Co. carries a curated collection of exclusive, quality children’s clothing lines for newborns to 14 years old, from play to party and every adventure in between.

Visit our enchanting boutique in beautiful Door County.

Featured Brands

Like children, it’s hard to pick a favorite. So many sweet things we love about each, but if we had to name a few.

  • Molo

    🌈✨ Molo… Where Childhood Comes First ✨🎨

    At Molo, everything begins with one simple belief: kids come first. 💛 This isn’t clothing designed as an afterthought — it’s thoughtfully created with childhood at the very heart of every stitch.

    Molo designs on children’s terms, giving little ones the freedom to move, explore, twirl, tumble, and dream big. 🚀🌟 These are clothes made for real life — for playground adventures, sidewalk chalk masterpieces, backyard bug hunts, and everyday magic. No stiff, “stand still and look pretty” pieces here — just joyful, functional fashion that lets personalities shine.

    Known for their bold colors, imaginative prints, and delightfully quirky details, Molo pieces are full of character (just like the kiddos who wear them). 🎨🦄 From funky combinations to playful patterns that spark imagination, every design blends urban edge with that clean Scandinavian cool.

    And while the prints may steal the spotlight, quality and function never take a backseat. Built to last through cartwheels, cookie crumbs, and countless washes, Molo is children’s fashion that’s equal parts charm, comfort, and creativity. 🌟🧺

    Playful. Fearless. Wonder-filled. That’s the Molo way. 💫

  • Rylee+Cru

    🌊✨ Rylee & Cru… Effortless Beauty for Little Dreamers ✨🌿

    Rylee & Cru captures the quiet magic of childhood with soft hues, timeless silhouettes, and hand-illustrated prints that feel like they’ve drifted straight out of a storybook. 🎨🤍 Every collection blends art and imagination, creating pieces that are equal parts playful and perfectly polished.

    Think muted earth tones, delicate florals, gentle stripes, and thoughtfully crafted details designed for everyday adventures — from sandy toes at the shoreline to slow Sunday mornings at home. 🌾🌊

    With a focus on comfort, quality, and effortless style, Rylee & Cru pieces are made to be lived in, loved in, and passed down. Soft, wearable, and beautifully understated — it’s childhood wrapped in charm. 💫

  • Poppet & Fox

    🦊✨ Poppet & Fox… Timeless Elegance with a Wanderlust Heart ✨🌸

    Poppet & Fox is a beautiful new collection for girls ages 2–16, where vintage storybook charm meets global inspiration. 🌍💫 Thoughtfully sourced in India, each piece pairs breathtaking prints with super-soft fabrics and the loveliest intricate details — delicate beading, graceful embroidery, and finishing touches that feel truly special. 🤍🧵

    Inspired by travels around the world, these designs feel like wearable keepsakes — heirloom-worthy silhouettes made for twirling at garden parties, seaside celebrations, and memory-making moments big and small. 🎀🌿 From polished trims to dreamy textures, every piece balances classic elegance with playful childhood spirit.

    Whimsical, refined, and made to be cherished — Poppet & Fox is where little wardrobes bloom beautifully. 🌷💫

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Visit our store in Sturgeon Bay

We are located within The Marketplace, at 58 North 3rd Avenue, amongst other quality artisans, women's clothiers, home decor, furniture and design boutiques. Formerly a century-old department store, this beautiful space brings you back to a time of ornate displays and magical storefront windows; the perfect setting for our fantastical children's clothier filled with hot air balloons, a sailboat, books and all the things your littles and bigs need for their next adventure. 

Hours:

  • Monday: 10am - 5pm
  • Tuesday: 10am - 5pm
  • Wednesday: 10am - 5pm
  • Thursday: 10am - 5pm
  • Friday: 10am - 5pm
  • Saturday: 10am - 5pm
  • Sunday: 11am-3pm 2/15 Only

*Contact us for a PRIVATE shopping experience at 920-724-1265

We'd be HAPPY to help you shop!