Neverland+Co. provides a brand experience beyond children’s clothing. It hearkens to a time families dressed in their Sunday finest, beautiful window displays created core memories to be shared decades later, girls twirled in skirts, imagined and real, while boys soared with arms outstretched to destinations both near and far; all within a magical boutique of sailboats, ice cream carts, gold-gilded mirrors and hot-air balloons.

Neverland+Co. carries a curated collection of exclusive, quality children’s clothing lines for newborns to 14 years old, from play to party and every adventure in between.

Visit our enchanting boutique in beautiful Door County.

Featured Brands

Like children, it’s hard to pick a favorite. So many sweet things we love about each, but if we had to name a few.

  • Brown Bowen and Company

    Southern Style at its finest, Brown Bowen and Company creates timeless designs that your "bigger" littles will love. We believe that children should always be dressed well, without compromising their ability to play, explore, and create magical childhood memories. As designer Lilly Pulitzer once said, “life’s a party, dress like it."

  • Petite Plume

    Petite Plume was inspired by the desire to create sophisticated and comfortable sleepwear in the most exquisite fabrics available. The finest attention to detail can be seen throughout from tuck pointing to yarn-dyed fabric, brushed for added softness. With impeccable attention to detail and comfort, you will be tucked in love and sweet dreams of Neverland.

  • Bob and Blossom

    Bob&Blossom is all about cheeky lines, super soft feels and each piece brings big smiles and happy times, especially our favorite Birthday T collection and full selection of full-on fabulous tutus and dresses. Bob&Blossom makes every day special.

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Visit our store in Sturgeon Bay

We are located within The Marketplace, at 58 North 3rd Avenue, amongst other quality artisans, women's clothiers, home decor, furniture and design boutiques. Formerly a century-old department store, this beautiful space brings you back to a time of ornate displays and magical storefront windows; the perfect setting for our fantastical children's clothier filled with hot air balloons, a sailboat, books and all the things your littles and bigs need for their next adventure. 


  • Monday - Saturday: 10 am - 5 pm
  • Sunday: 11 am - 3 pm