Neverland+Co. provides a brand experience beyond children’s clothing. It hearkens to a time families dressed in their Sunday finest, beautiful window displays created core memories to be shared decades later, girls twirled in skirts, imagined and real, while boys soared with arms outstretched to destinations both near and far; all within a magical boutique of sailboats, ice cream carts, gold-gilded mirrors and hot-air balloons.

Neverland+Co. carries a curated collection of exclusive, quality children’s clothing lines for newborns to 14 years old, from play to party and every adventure in between.

Visit our enchanting boutique in beautiful Door County.

Featured Brands

Like children, it’s hard to pick a favorite. So many sweet things we love about each, but if we had to name a few.

  • Bob&Blossom

    Bob&Blossom is all about cheeky lines, super soft feels and each piece brings big smiles and happy times, especially our favorite Birthday T collection and full selection of full-on fabulous tutus and dresses. Bob&Blossom makes every day special.

  • Rylee+Cru

    Rylee + Cru merges art and imagination, offering unique and artistic clothing for the modern child. Their collections consist of quality basics that are individually hand-garment dyed, giving them a soft vintage feel. The shapes are comfortable and the fabrics are soft, making dressing easy for children and even the mamas.

  • Bella Bliss

    Welcome to the magic of childhood through the world of bella bliss®. Born in the heart of thoroughbred country, bella bliss® creates heirloom-quality pieces designed to make memories…every stitch has a story! Retro-inspired prints to handmade knits and separates, collections allow children to play freely and express themselves with style and elegance.

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Visit our store in Sturgeon Bay

We are located within The Marketplace, at 58 North 3rd Avenue, amongst other quality artisans, women's clothiers, home decor, furniture and design boutiques. Formerly a century-old department store, this beautiful space brings you back to a time of ornate displays and magical storefront windows; the perfect setting for our fantastical children's clothier filled with hot air balloons, a sailboat, books and all the things your littles and bigs need for their next adventure. 


  • Monday: 10am - 5pm
  • Tuesday: 10am - 5pm
  • Wednesday: 10am - 5pm
  • Thursday: 10am - 5pm
  • Friday: 10am - 5pm
  • Saturday: 10am - 5pm
  • Sunday: 10am - 3pm